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Sports Programming
Related Information
Reach and Results: Benefits of Cable Advertising Benefits of Bundling: Integrating Cable and Online Advertising Television Campaigns Production Services
Sports are a dominant part of American culture, and are the number one programming genre for Cable TV. The proliferation of sports on is phenomenal as Cable TV viewers consume more sports content than ever before. In recent years, sports networks added to both the quantity and quality of their sports offerings. In 2006, ESPN acquired the rights to Monday Night Football, and it has become the most-popular program in the history of Cable. Recently Cable had its most watched football, basketball, and baseball games ever, and the growth of Cable TV sports audiences will only continue.
Cable television is a must for sports fans and offers viewers sports programming options 365 days a year. With premium events like NFL's Monday Night Football, NASCAR Sprint Cup races, College Football Bowl games, the MLB, NBA, and NHL Playoffs, plus special events like the NBA All Star Game and Home Run Derby, and more; Cox Media is your connection to local advertising with a variety of collegiate and professional sports. Advertising in your market's most highly-rated sports program will help you consistently reach active and upscale consumers.
Monday Night Football
Monday Night Football is a 40-year staple of television programming and is entering its fourth season on ESPN. It has quickly become the most popular program in the history of cable TV; Monday Night Football has delivered nine of the top 10 largest audiences in the history of cable TV, and 2009 will bring even more of the same.
With 17 games starting September 14, Monday Night Football delivers the fast paced and hard hitting action from the greatest teams and players in the NFL.
Are you ready for some football?
Winter Olympics
On February 12, 2010 the world descends on Vancouver, British Columbia, Canada for the Winter Olympics. Hundreds of hours of Winter Olympics programming will be featured on the NBC Cable Networks: USA, MSNBC, CNBC, Bravo, and Telemundo. Because they happen only once every four years, the Olympics remain a true special event, and they bring viewers to the television like no other event can. People that normally do not watch sports watch the Olympics.
The Olympics offer advertisers the opportunity to associate their business with the spirit of greatness and pride that only the Olympics can generate.
